Dominick Capobianco had this to say about the book:
"YES, I'm enjoying the book very much. I've been wanting to create a 'sellable' application for some time . . . I see you spoke with a lot of great FileMaker developers."
We've already made some improvements to the book and released those changes to Amazon and Kindle. Be sure to check your edition number, and get the Third Edition.
We are currently helping a client to sell his FileMaker application to his market. We are in the process now of preparing the promotional website and linking a Web Direct Demo to that web page. In this way, any new prospects can sign up and get access to the application demo directly from the web.
We are currently helping another client who has a very detailed and complicated application for use in medical labs. We've spent over 200 hours getting the application ready for internal use. Now the process of presenting and selling to others begins. A number of steps are involved in helping them to experience the application.
1. Application Website
This site contains a link to try the Demo
2. A Sign-up Page
This is a WebDirect page, which they can access from the application website. But it is actually a FileMaker hosted page where they sign up for the Demo, and FileMaker creates a username and password, which will allow them to log into the Demo version.
3. A 'Demo' Version of the Application
This has fake data of course, but enough of it to give them a real-world experience with using the app. It is hosted on a server, so they need to sign in with the username and password that was created for them when they signed up for the demo from the sign-up page.
4. The Application Itself
After they have tried the Demo and like it, they can sign up for subscription to begin using the FileMaker application in their own medical offices. We set them up with their own version of the software so the only data on that file is theirs and theirs alone.
This four-step process creates a friction-free way for them to try out the application before they put up the money to use it themselves.