Here is One Way to Grow Your Customer Base

David Chait

Entrepreneurship - Customer Base

Any entrepreneur will attest that customer acquisition is among the most significant challenges facing any young company. As such, startups must try a multitude of customer acquisition channels and methods to effectively grow their brand and acquire new customers.

As a young startup, my company Travefy — an online group travel planner — has a variety of customer acquisition channels including ads, direct sales and content creation, but we have also looked to new approaches including the recent acquisition of one of our top competitors – Tripeese.

In a fragmented startup ecosystem, a “roll-up” strategy of acquiring or merging with competitors represents a valuable and often overlooked way to considerably increase customers and consolidate knowledge and expertise. However, the big question facing many startups is when to recognize such an opportunity and what role your company should play in any such transaction.

Red the rest of this article on growing your customer base.